These two magazine ads were created for my ad writing class in the spring of 2015. The assignment was to create two different ads for the client, Tums, which helped distinguish the brand from other, more expensive H2 blockers. These two ads are included as an example primarily of my copywriting. In the first ad, I took more of a story approach, emphasizing that Tums also provide an excellent source of calcium. In the second ad, I emphasized how Tums treats heartburn primarily, and they do it faster than any of the more expensive H2 blockers. These ads where created when I was still unfamiliar with Photoshop, but I still think that the images work well with the copy, which is the focus of these ads.
